The management stated that water is essential for their business and the community where they operate. Since the company has been following its goal to produce and pack more beer using less water, this corporate social responsibility initiative can be considered a responsible move. Their roots are on the shore of Lake Michigan and the Rocky Mountains and if the company doesn’t focus on environmental concerns, it will result in more carbon footprint.
Water Stewardship Month will be dealing with several water issues and Miller Coors volunteers will take the initiative to clean beaches and rivers in their local communities, plant trees and bushes in preservation areas and even test water quality. The company is focusing on community investment along with environmental sustainability but let’s see how far it manages to take its belief in ‘Great Beer comes Great Responsibility!