Friday, September 11, 2009

Corporate Initiatives to Lower Carbon Footprint

Global issues like climate change and carbon footprint are hitting the headlines almost every day. Pressure is mounting on companies to bring down their carbon emission. But the good news is that thousands of companies all over the world have realized the significance of reducing carbon footprint. Environmental sustainability is being given top most priority in many CSR agendas. Johns Manville, a Berkshire Hathaway company has taken a similar initiative. This leading manufacturer of premium building products has enrolled 200 drivers in the online training and certification program by GreenDriver. As a full-service certification and e-learning program, GreenDriver provides assistance to government and commercial fleets in reducing CO2 and fuel consumption.

Johns Manville plans to bring down their overall CO2 emission by encouraging their employees to learn effective and practical techniques of driving. With this corporate sustainability initiative the company also plans to improve total ownership cost with reduction in fuel expenses.

Corporate initiatives like these are required on a larger scale. Even if a company reduces its carbon emission what happens to the emission from its supply chains? It’s time for companies to take a step further and work with their suppliers to measure emission from their supply chains as well. This initiative has been taken by several large companies like Cadbury Schweppes, Unilever and Tesco. Even though it will put more pressure on companies, it will also help them move closer to climate accountability.

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