Monday, April 12, 2010

Branching out

Now that I have covered all of the major 2010 CSR rankings currently on my radar, I could certainly sit back and wait for the next crop to come out. Newsweek has still to present its 2010 edition, and a number of lists I haven’t yet explored have yet to publish as well (the Covalence and Access to Medicine Index are among those I am looking forward to).

In the meantime, I have started taking a slightly different approach, comparing basic CSR lists to a variety of other types of rankings. Doing so offers some interesting insights. For example, juxtaposing the Best Places to Work ranking with other CSR rankings offers the insight that a good CSR program may not be as central to satisfying to employees as CSR practitioners like to suggest, since only twenty percent of companies on the list appeared in even one of the CSR rankings I studied. By contrast, comparing Fortune Magazine’s “World’s Most Admired Companies” (which, by the way, is disconcertingly heavy on U.S. companies) with the rankings suggests that CSR recognition and general reputation may go hand-in-hand. Thirty-eight of the fifty companies selected by Fortune made it onto at least one of the five CSR lists I examined, indicating a reasonably strong relationship (N.B. that I am not making any assertions about causality!).

More to come, and as usual, please pass on your suggestions for additional CSR rankings to explore.

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